Top headlines tell readers what the story is about, enticing them to click and read. They should be concise, clear, and informative, encapsulating the most important information in as few words as possible.
Whether it’s a news article or an essay, a good headline is a critical first step. It can make or break the article, and it’s what people see when they search for an article or browse a website. It’s also what appears in social media feeds and bookmark menus, so it needs to be memorable.
Your headline should be infused with your style and voice, but be careful of being overly clever or cute. A pun or a pop culture reference can be fun, but it could distract the reader from actually reading your article.
A great way to get your audience’s attention is by using emotional triggers in your headlines — something that will cause your readers to feel something (sad, angry, happy). This type of headline is best used sparingly, however. Overusing it can make your stories seem contrived and artificial.
Writing a strong headline is like putting out a welcome mat for your readers. It’s how they find your story and how they decide if it will be worth their time. With the right headlines, you can bring in disinterested and skeptical readers alike. A compelling headline will draw them in, and the story itself can turn them into your loyal fans. Here are some tips to help you create a winning headline.